public relations for beauty, wellness & lifestyle brands

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LRJ is a boutique, women-owned PR agency based in NYC, specializing in beauty, wellness, and lifestyle brands. With deep roots in the industry and over 40 years of combined experience, we’ve traded the traditional agency model for a more intentional, integrated approach. From media relations to brand partnerships, affiliate support, and more— we specialize in creating custom strategy plans that fit brands’ needs.

  • Ardell Press on Nails LRJ Public Relations and Communications

    We’re not just here to pitch stories

    There is more to press then pitching. We’re here to shape, support, and see your stories through. We’re built for the modern brand and partner with clients to create meaningful momentum through smart strategy, earned and paid media, affiliate support, brand partnerships, and standout activations.

    See what we do

  • A wooden side table with a white vase holding pink flowering branches and a beige candle, next to a cream-colored textured sofa in a room with white paneled walls and wooden flooring.

    Our Founders

    Our team is fully ingrained in the beauty, wellness and lifestyle industries, both on the B2B and B2C fronts, and is made up of industry veterans with a collective 40+ years working in the public relations and communications industry. 

    Meet the team behind the work

  • A branch of pink magnolia flowers with green leaves, holding a lipstick with a red cap and a tube labeled "FUNGICID" against a dark background.

    Our Work

    Founded on the principle that every brand deserves a distinct voice, we work as an extension of your team—transforming your vision into a cohesive market presence that stands apart in today's crowded landscape.

    See how we bring brands to life

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